The Pharmaceutical Advertising Advisory Board (PAAB) is an independent and not-for-profit organization funded on a fee-for-service basis. It is the only organization whose preclearance service is recognized by Health Canada for advertising directed to healthcare professionals. PAAB works to protect Canadians by ensuring that healthcare product advertising meets the regulatory, scientific, therapeutic, and ethical standards outlined in the Code of Advertising Acceptance. All PAAB approved materials bear the PAAB logo.
The Pharmaceutical Advertising Advisory Board provides independent preclearance and advisory services that enable healthcare product advertising to comply with the Canadian regulatory framework.
Vision
Truthful and trustworthy healthcare product advertising that promotes the health and safety of Canadians.
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“Self regulation is like a vaccine. It prevents bad things from happening.”
Director of Marketing
Regulatory Psychology
“20% of the regulated population will automatically comply with any regulation, 5% will attempt to evade it, and 75% will comply so long as they think the 5% will be caught and punished.”
Chester Bowles. Regulator and member in the 1941 U.S. Wartime Office of Price Administration.
Where does PAAB fit into the regulatory landscape?
Click on “Learn More” to view the Health Canada document “Health Canada and Advertising Preclearance Agencies’ Roles Related to Health Product Advertising”.
“Self regulation is like a vaccine. It prevents bad things from happening.”
Director of Marketing
Regulatory Psychology
“20% of the regulated population will automatically comply with any regulation, 5% will attempt to evade it, and 75% will comply so long as they think the 5% will be caught and punished.”
Chester Bowles. Regulator and member in the 1941 U.S. Wartime Office of Price Administration.
